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Mailchimp Academy
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Product Pulse Recap and Recording February 2026

  • By Mailchimp Academy
  • Published: Feb 27, 2026
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Product Pulse Replay: February Release Highlights

In this session, we recapped Mailchimp’s February product release and walked through key updates across analytics, e-commerce, SMS, AI tools, and integrations.

What We Covered

Marketing Dashboard Refresh
A more centralized view of email, SMS, and automation performance, making it easier to monitor multi-channel campaigns and revenue insights in one place.

Predicted Analytics & Segmentation
Enhanced AI-driven insights—including likelihood to purchase, churn risk, lifetime value, and predicted next order date—now integrated into Conversion Insights and segmentation workflows.

Expanded Shopify Automations
New capabilities such as back-in-stock automations, abandoned browse emails, review-triggered automations, and unique discount codes for SMS—powered by the Mailchimp site tracking pixel.

AI-Powered Campaign Tools
New AI-generated content blocks, SMS follow-up recommendations based on email campaigns, subject line A/B testing improvements, and streamlined multi-channel suggestions.

SMS Expansion
Broader international SMS availability, instant popup opt-in verification, and continued messaging enhancements.

Migration & Integration Updates
New tools to import audiences from Klaviyo and ActiveCampaign, expanded Canva integration, new transactional email templates, and improvements to the Mailchimp tracking pixel.

Platform Changes & Sunsets
Updates on retiring features including Creative Assistant, Comparative Reports, and the X (Twitter) integration, along with guidance on transitioning to new reporting tools.