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Mailchimp Academy
Onboarding
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74 results returned

  • Mailchimp Foundations Certification

    The Foundations certification can help you kick things off with a primer on all that Mailchimp has to offer. Pass all 6 assessments and you’ll receive your Foundations certification.

    • Path
    • Rating 4.8

  • Campaign in a Box: Understanding ABM

    Account-Based Marketing (ABM) focuses marketing and sales on high-value target accounts rather than broad lead generation, strengthening customer relationships and boosting ROI. With Mailchimp’s Campaign in a Box (CiB) for Understanding ABM, partners can help clients build a clear framework...

    • Campaign in a Box: B2B Lead Generation

      B2B lead generation is a strategic, multi-touch process. Unlike B2C, B2B buyers conduct thorough research and require multiple interactions before committing. With Mailchimp’s Campaign in a Box (CiB) for B2B Lead Generation, partners can help clients reach the right audience...

      • Campaign-in-a-Box: Multichannel Marketing

        Consumers expect seamless experiences with brands. But success isn’t just about presence on multiple platforms—it’s about creating a unified experience. With Mailchimp’s Campaign in a Box (CiB) for Multichannel Marketing, partners can help clients create cohesive campaigns across email, social...

        • [WORKSHOP] Product Pulse: Updates, Features & Messaging Made Simple

          Product Pulse is a recurring workshop designed to keep partners informed about the latest Mailchimp updates, features, and messaging strategies. It's beneficial for both seasoned and new partners looking to gain a competitive edge, learn about new tools, and improve...

          • Event
          • Rating 5.0

        • Campaign in a Box: Maximizing Impact

          With so much data at our fingertips, it’s essential to focus on the right metrics, interpret insights effectively, and continuously refine strategies. With Mailchimp’s Campaign in a Box (CiB) for Maximizing Impact, partners can help clients make data-driven marketing decisions.

          • Campaign-in-a-Box: SMS Marketing

            In today’s world, customers expect real-time, personalized communication, and SMS offers a direct, immediate way to engage audiences. With Mailchimp’s Campaign in a Box (CiB) for SMS Marketing, partners can help clients incorporate SMS effectively into their omnichannel strategies.

            • Campaign-in-a-Box: Leveraging AI

              AI is no longer a futuristic concept—it is actively reshaping marketing. Businesses that implement AI effectively experience improved personalization, efficiency, and ROI. With Mailchimp’s Campaign in a Box (CiB) for Leveraging AI for Marketing, partners can help clients apply AI...

              • Campaign-in-a-Box: Email Marketing 101

                Mastering email marketing can significantly enhance business growth by engaging customers, driving conversions, and increasing ROI. Email marketing is a powerful, cost-effective tool that helps businesses foster stronger relationships and generate recurring revenue. Mailchimp’s Campaign-in-a-Box (CiB) for Email Marketing 101...

                • Deal Registration

                  Deal registration is the function in the Mailchimp Partner Toolkit that allows partners to formally register potential sales opportunities. This helps Mailchimp track partner-sourced leads, prevent channel conflict, and ensure partners receive appropriate credit and support to close high value...

                  • Rating 5.0

                • Campaign-in-a-Box: Growing Your List

                  This CiB is designed to help agencies like yours guide clients in attracting new subscribers, building stronger customer connections, and maintaining a healthy email list with ready-to-use tips and proven tactics. Download the asset and set your clients up for...

                  • Rating 5.0

                • Campaign in a Box: Data-Driven B2B Marketing

                  Modern marketing isn’t about guesswork—it’s about using insights to make informed decisions. A data-driven approach helps you refine your audience targeting, personalize experiences, and optimize campaigns. With Mailchimp’s Campaign in a Box (CiB) for Data-Driven B2B Marketing, partners can equip...

                  • Product Pulse: Reporting and Analytics Updates (August 2025)

                    Learn about the newest Mailchimp product updates with Mailchimp's product and product marketing leaders who are experts on the reporting and analytics team. They cover the newly enhanced Audience Analytics Dashboard and new charts for contact growth and source performance....

                    • Pop Forms Deep Dive

                      Want to learn how to create pop-up forms that help grow your audience and convert visitors into subscribers? Watch this special deep-dive workshop with Mailchimp's own Savannah Williamson from the forms team. She shares best practices, answers common questions, and...