SMS Age-Gating for Alcohol Businesses
Outline
Alcohol industry clients have been blocked from Mailchimp SMS — until now. Mailchimp supports age gating through popup forms, landing pages, bulk import, and single subscriber add, collecting birthday data to verify age before anyone joins an SMS list. Clients who were previously rejected can be resubmitted. This page walks you through how it works, with resources to share with clients and guidance on how to talk about it.
Product demo
Watch the video below and learn more about the full setup flow, from SMS registration to audience management and which form types support SMS age-gating.
Video chapters:
- 0:00 SMS age-gating overview
- 1:20 Registration
- 2:45 Import flow (bulk import and adding single contacts)
- 7:20 Popup forms and landing pages